Since the holidays are here I have noticed that more and more web searchers are looking for SEO. It is all good. We have a little over three weeks until Black Friday and Cyber Monday.
Any work on making your website more noticed is a good thing all around. The issues you have here is most changes to a website and SEO prep to a website can take more than three weeks to update the changes into the search engines. This is why you need to perform SEO Methodologies to website year round. Now as for Holidays, it is best to prepare website changes back in June or July. The earlier the better.